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WORKSHEETAssignment 2 – Interview: Journey Mapping – Path to PurchaseDescribe a purchase you made in the past 2 months that cost $25.00 or more:(1) Item: Makeup Organizer(2) Cost: $49.99(3) Retailer: Dream Genius(4) online or offline: OnlineInterview QuestionsSatisfaction 1Record responses in spaces below.1How well do you think you recognized your need for X?4I had to order this extra one because my old organizer was broken, and this is a new online store I found from amazon, I had never bought from this before.2What options did you consider for meeting your need for X?4I seriously need a new organizer to replace the old one, however this is a totally different look, but the closed organizer I can found.3What online and offline sources/sites/stores did you search to find X?4Ordered from Amazon .com4What online and offline sources/sites/stores did you search to find X?4Ordered from Amazon.com5How easy or difficult was it to order X?4It wasn’t difficult to order the stuff, but the process of finding the right and best price us a struggle, I have to read the description know about the organizer’s size and compare the price.6How easy or difficult was it to pay for X?4Amazon is very easy to pay, now you can just do one-click pay so you don’t need to add in cart and press pay going with the long process.7How well did X meet your expectations in satisfying your need for X?2When I saw the actual thing I wasn’t impressed, because it wasn’t looked like what in the image when I saw it, and the little drawer wasn’t working, but the size is perfect, so I decide to keep it.8Are you using X as you anticipated it would be used?2No, the look is different and also a broken part.9How often do you use X?4Everyday use10Have you had any problems with X that required a service to fix?4I know amazon has really good return rules, but return back and get a new one is a long time to wait, so I decide not report the problem just keep it.CSAT ScorePART 2: StrategyDevelop a brief (150 – 200 word) strategy that would improve consumer engagement and overall satisfaction (CSAT) for your example.1 Ask the consumer to rate his/her satisfaction on the following scale: (1) Very unsatisfied, (2) Unsatisfied, (3) Neutral, (4) Satisfied, (5) Very satisfied.When your WORKSHEET is completed, you may upload it on the assignment link
"96% of our customers have reported a 90% and above score. You might want to place an order with us."
