Tata case study | Marketing homework help
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Tata case study | Marketing homework help
Answers the three questions. Need citation and try to use simple words
1. Identify and explain what the four pillars of Blue Ocean (value innovation) strategy are (your textbook will be helpful for this one… this is also known as the Four Actions Framework).
2. Apply the Blue Ocean strategy pillars to the Tata Nano case, be specific and include case citations (refer to the textbook, if you need help).
3. Provide your assessment of the Tata execution and diagnose both what was done well and what was done poorly. If something was done poorly, then also provide justification that explains WHY it was not done well (e.g. Tata was not successful at A, as evidenced by B (pg. 3)).