Bus 101 questions | Marketing homework help


Leverage ratios indicate the extent to which ________ has been used to fund a business’s operations.
Select one:
a. debt
b. equity
c. owner invested capital
d. profit
The process of ________ uses a firm’s accounts receivable as collateral for a loan.
Select one:
a. establishing a line of credit
b. inventory financing
c. pledging
d. revolving credit
Brand __________ refers to the loyalty, perceived quality, and emotions people associate with a given brand name.
Select one:
a. equity
b. identification
c. positioning
d. ownership
Your firm is a supplier to a major chain of discount stores. You have heard rumors that this chain of discount stores is in some financial difficulty. Which financial ratios would indicate the discount stores’ ability to pay their short-term debts?
Select one:
a. liquidity ratios
b. leverage ratios
c. activity ratios
d. profitability ratios
According to the product life cycle model, profits tend to:
Select one:
a. remain relatively constant until the decline stage, when they begin to drop.
b. reach a peak near the end of the maturity stage.
c. rise rapidly during the market preference stage.
d. peak before sales reach their highest level.
__________ is the term used to describe the use of outside firms to help move their goods through the supply chain.
Select one:
a. Third party logistics
b. Multilevel distribution
c. External logistics
d. Mediated distribution
According to the boxed material entitled “Reaching Beyond Our Borders” in Chapter 18, which of the following describes international factoring?
Select one:
a. Middlemen ensure that the seller receives the payment from a foreign buyer.
b. A company sells its future accounts receivables to a lending bank to finance their export activities.
c. A company borrows money from an international banker, pledging inventories held in more than one country as collateral.
d. An intermediary financial institution issues shares of ownership to investors in different countries.
Virtual Electronics is considering a strategy to charge a very high introductory price for their automobile video theater. After identifying that their rival firms did not carry this new product, they chose this pricing strategy to achieve maximum profits. Virtual Electronics has chosen a ________ strategy.
Select one:
a. high-low pricing
b. penetration
c. bundling
d. skimming
A promissory note that requires the borrower to repay the loan in specified installments is called a(n):
Select one:
a. repayment scheduling.
b. term loan agreement.
c. amortization installment.
d. revolving line of credit
Sports Coasters sells good quality athletic wear by sending its customers a catalog nine times a year. The company has no retail stores, but offers a toll free order number that operates 24 hours a day, 365 days a year. Sports Coasters sells using a technique known as:
Select one:
a. tel-tailing.
b. indirect marketing.
c. telemarketing.
d. multilevel marketing.
Long-term financing would normally be used to purchase:
Select one:
a. supplies.
b. inventory.
c. buildings.
d. highly liquid assets.
A major concern for firms selling on credit is:
Select one:
a. the realization that many credit customers always pay their bills.
b. the large amount of assets tied up in accounts receivable.
c. the resulting increase in the debt ratio for the firm.
d. the inability to utilize factoring as a source of financing.
The main way __________differ from agents is that they do not develop long-term relationships with the buyers or sellers they assist.
Select one:
a. brokers
b. rack jobbers
c. wholesalers
d. sales discounters
Rather than requiring cash payment for all sales, some firms offer credit to:
Select one:
a. keep current customers happy and attract new customers.
b. improve the organization’s cash flow position.
c. match revenues with expenses for the same time period.
d. replace accounts receivable with fixed assets.
Sales of cellular phones are still increasing, but the rate of growth has slowed. Sales are expected to peak later this year. Based on this information, cellular phones are in what stage of the product life cycle?
Select one:
a. introduction
b. growth
c. maturity
d. decline
Placing ads in newspapers and having knowledgeable salespeople to answer customers’ questions are ways marketing intermediaries can provide:
Select one:
a. form utility.
b. possession utility.
c. time utility.
d. information utility.

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