Sorry the instructions are so long, this is what the professor wants. There is an example of what my professor wants the references to look like. Thank you!
Choose your topic – choose any business, campaign, crisis or initiative. Do not use a mini case study in the textbook but please do review them as a start and to understand what a case study is. Please find a case study example online or research a favorite brand and “social media case study” and write about something that interests you.Papers should be 800-1,000 words (approximately)Provide details of the topic (remember: we haven’t heard of this example before) and any pertinent background (think that this is the first time we are learning about this case) – include what it was, dates, how it was done, etc.Indicate whether the social media tactic was or was not successful and why.Who was the audience? Did they like it?What are the takeaways?What do experts in the field say about the topic/campaign?Does it serve as an example of a best practice? If so, how and why?Does it serve as a “what not to do?” and why?What have you learned about this example?What else can you share about this example?Use at least 5 references (as links/see below)*Upload the paper AS A WORD DOC in the assignment for your grade.Post the paper on the discussion board for your classmates to review and commentBe sure to comment on your classmates’ papers as well. The more you comment on and the more robust your observations, the better grade you will get in DiscussionPlease DO NOT use examples from the book.Please make sure your name and class name are on the paper. I download them to review them and need to know whose is whose!PLEASE USE SPELL CHECK AND read your paper out loud to make sure you don’t have typos, missed words or sloppy grammar.Use the rubric!
This is an example (DO NOT USE THIS TOPIC for your paper): Pharrell’s “Happy” 24-hour video (page 203)Locate official resources:https://24hoursofhappy.comTweets by pharrellshappy
Use online sources:Use social media platforms, such as: Twitter YouTube
Find and reference opinion pieces on the initiative, such as:https://www.fastcompany.com/3022066/how-pharrell-and-a-cast-of-hundreds-got-happy-for-a-24-hour-interactive-videohttps://blog.tunedglobal.com/pharrell-williams-marketing-genius
*We will not use APA style references. Rather, references should look like this:According to a blog post on TunedGlobal entitled, “3 things to learn from the marketing genius Pharrell Williams and his ‘Happy’ song,” the interactivity of the video made people want to watch.