2- Marketing Information System | homework crew


Marketing Information System
Select a product with a marketing problem (of your choice) and write a three- to four- page paper (excluding the title and reference pages) based on the issues below. Be sure to follow APA formatting and use a minimum of three scholarly sources from the Library, in addition to the textbook.
Describe the primary marketing problem facing the product you have chosen.Describe three sources of secondary information that might be in the company’s marketing information system.
Describe two types of proprietary corporate information that the company might collect for its marketing information system.
Explain why you think the information in the marketing information system could help solve the marketing problem facing the company OR why the company would need to gather additional primary information.
References YOU CAN USE
Burns, A. C., & Bush, R. F. (2012). Basic marketing research: Using Microsoft Excel data analysis (3rd ed.). Pearson College Division. https://redshelf.com(THIS IS THE TEXTBOOK WE ARE USING)
Insights Association. (2017). MRA code of marketing research standards. Retrieved from http://www.insightsassociation.org/issues-policies/mra-code-marketing-research-standards
Additional Sources to use“1. Keefe, L. M. (2004, September 15). What is the meaning of “marketing”? Marketing News, pp. 17–18. Chicago: American Marketing Association.
2. Vargo, S. L., and Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, vol. 68, no. 1, pp. 1–17.
3. Shostack, G. L. (1977). Breaking free from product marketing. Journal of Marketing, vol. 41, no. 2, p. 74. Shostack’s original example used General Motors.
4. Hodock, C. L. (2007). Why Smart Companies Do Dumb Things. Amherst, NY: Prometheus Books, 181.
5. Drucker, P. (1973). Management: Tasks, Responsibilities, Practices. New York: Harper & Row, 64–65.
6. Glancey, J. (1999, October). The private world of the Walkman. The Guardian.
7. Kotler, P., and Keller, K. (2009). Marketing Management. Upper Saddle River, NJ: Prentice Hall, 19.
9. Bennett, P. D. (Ed.). (1995). Dictionary of Marketing Terms (2nd ed.). Chicago: American Marketing Association/NTC Books, 169.”

")96% of our customers have reported a 90% and above score. You might want to place an order with us."

Essay Writing Service
Affordable prices

You might be focused on looking for a cheap essay writing service instead of searching for the perfect combination of quality and affordable rates. You need to be aware that a cheap essay does not mean a good essay, as qualified authors estimate their knowledge realistically. At the same time, it is all about balance. We are proud to offer rates among the best on the market and believe every student must have access to effective writing assistance for a cost that he or she finds affordable.

Caring support 24/7

If you need a cheap paper writing service, note that we combine affordable rates with excellent customer support. Our experienced support managers professionally resolve issues that might appear during your collaboration with our service. Apply to them with questions about orders, rates, payments, and more. Contact our managers via our website or email.

Non-plagiarized papers

“Please, write my paper, making it 100% unique.” We understand how vital it is for students to be sure their paper is original and written from scratch. To us, the reputation of a reliable service that offers non-plagiarized texts is vital. We stop collaborating with authors who get caught in plagiarism to avoid confusion. Besides, our customers’ satisfaction rate says it all.

© 2022 Homeworkcrew.com provides writing and research services for limited use only. All the materials from our website should be used with proper references and in accordance with Terms & Conditions.