Marketing Information System
Select a product with a marketing problem (of your choice) and write a three- to four- page paper (excluding the title and reference pages) based on the issues below. Be sure to follow APA formatting and use a minimum of three scholarly sources from the Library, in addition to the textbook.
Describe the primary marketing problem facing the product you have chosen.Describe three sources of secondary information that might be in the company’s marketing information system.
Describe two types of proprietary corporate information that the company might collect for its marketing information system.
Explain why you think the information in the marketing information system could help solve the marketing problem facing the company OR why the company would need to gather additional primary information.
References YOU CAN USE
Burns, A. C., & Bush, R. F. (2012). Basic marketing research: Using Microsoft Excel data analysis (3rd ed.). Pearson College Division. https://redshelf.com(THIS IS THE TEXTBOOK WE ARE USING)
Insights Association. (2017). MRA code of marketing research standards. Retrieved from http://www.insightsassociation.org/issues-policies/mra-code-marketing-research-standards
Additional Sources to use“1. Keefe, L. M. (2004, September 15). What is the meaning of “marketing”? Marketing News, pp. 17–18. Chicago: American Marketing Association.
2. Vargo, S. L., and Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, vol. 68, no. 1, pp. 1–17.
3. Shostack, G. L. (1977). Breaking free from product marketing. Journal of Marketing, vol. 41, no. 2, p. 74. Shostack’s original example used General Motors.
4. Hodock, C. L. (2007). Why Smart Companies Do Dumb Things. Amherst, NY: Prometheus Books, 181.
5. Drucker, P. (1973). Management: Tasks, Responsibilities, Practices. New York: Harper & Row, 64–65.
6. Glancey, J. (1999, October). The private world of the Walkman. The Guardian.
7. Kotler, P., and Keller, K. (2009). Marketing Management. Upper Saddle River, NJ: Prentice Hall, 19.
9. Bennett, P. D. (Ed.). (1995). Dictionary of Marketing Terms (2nd ed.). Chicago: American Marketing Association/NTC Books, 169.”