Who coined the phrase “the medium is the message”?
Group of answer choices
Aristotle
Marshall McLuhan
Michael Calvin McGee
Kenneth Burke
Flag question: Question 2Question 22 pts
True or False:
“The Medium is the Message” means that throughout history, what is communicated has been more important than the particular medium in which people communicate it.
Group of answer choices
True
False
Flag question: Question 3Question 32 pts
“The media cannot tell us what to think, but it can tell us what to think about.” This phrase corresponds to which concept?
Group of answer choices
reinforcement theory
uses and gratification
agenda-setting
framing
Flag question: Question 4Question 42 pts
What is the name for powerful a communication figure (such as an editor, producer, etc) who decides which issues will be presented and how in a particular media?
Group of answer choices
medium
gatekeeper
silent minority
director
Flag question: Question 5Question 52 pts
Which of the following is NOT one of the “media epochs” in human history?
Group of answer choices
electronic
digital
literate
Flag question: Question 6Question 62 pts
When I am feeling anxious about an upcoming class, I turn on Netflix and watch an episode of Parks and Recreation. The idea that I primarily use mass media/mass communication technologies to meet my interests and desires is called…
Group of answer choices
uses and gratification theory
narcissistic theory
agenda setting theory
hypodermic needle theory
Flag question: Question 7Question 72 pts
On TV, members of minority groups are often depicted as lazy, irresponsible, or criminal. This depiction can lead to stabilizing and homogenizing views within a society–because I see these characters on TV, I may believe that those depictions correspond to reality. What is this process called?
Group of answer choices
gratification
immersion
gatekeeping
mainstreaming
Flag question: Question 8Question 82 pts
The emphasis on violence in news media coverage as well as the proliferation of police procedural shows and true crime podcasts has a consequence: fostering public belief that the world is more dangerous than it actually is. This is an example of…
Group of answer choices
native advertising
gatekeeping
cultivation
puffery
Flag question: Question 9Question 92 pts
In Gilmore Girls, an important plot point in one episode is Logan buying Rory a “Birkin Bag”–a real product by the brand Hermes. Incorporating a product or brand into the storyline of a TV show is called…
Group of answer choices
immersive advertising
puffery
debauchery
native advertising
Flag question: Question 10Question 102 pts
At what age are children able to make clear distinctions between “ads” and “programs”?
Group of answer choices
7-8
4-5
3-4
6-7
Flag question: Question 11Question 112 pts
The ability to interpret, analyze, understand, and respond thoughtfully to media messaging is called…
Group of answer choices
uses and gratification
next-level viewership
media literacy
hypermediation
Flag question: Question 12Question 122 pts
Developing media literacy requires that you expose yourself to a wide range of media messages.
Group of answer choices
True
False
Flag question: Question 13Question 132 pts
Developing media literacy requires you to assume a less active and more passive role when interacting with media.
Group of answer choices
True
False
Flag question: Question 14Question 142 pts
Which of the follow terms best describes the sense of a worldwide community enabled by advancements made due to communication technologies?
Group of answer choices
global village
worldmind
globetrotting
Mr. Worldwide
Flag question: Question 15Question 152 pts
Which of the following is an example of uses and gratification theory?
Group of answer choices
Frank listens to the advertisements on the radio
Frank watches the news at the gym because it’s the only channel that is on
Frank frequently changes radio stations because there is no station playing the music he likes
Frank listens to the same podcast each morning because it provides information that he’s interested in
Flag question: Question 16Question 162 pts
Digital Divide describes which of the following?
Group of answer choices
the amount of time it takes for an electronic message to be sent
the distance between one’s home and their nearest computer
a gap between those with access to digital technologies and those without
a difference in how people use social media
Flag question: Question 17Question 172 pts
The telephone is an example of a communication technology.
Group of answer choices
True
False
Flag question: Question 18Question 182 pts
Electronic forms of communication are known as…
Group of answer choices
communication technologies
digital media
electronic media
mass media
Flag question: Question 19Question 192 pts
Which of the following is not an example of digital media?
Group of answer choices
video games
radio
text messaging
social media
Flag question: Question 20Question 202 pts
Humans tend to overestimate their ability to multitask.
Group of answer choices
True
False
Flag question: Question 21Question 212 pts
According to your textbook, how does digital media complement human intelligence?
Group of answer choices
digital technology reminds people of things they must do
it allows people to work together with technology to solve problems
digital media does not complement human intelligence
it allows people to do other things as technology solves problems
Flag question: Question 22Question 222 pts
Digital media allows information to be exchanged almost instantly. Which of the following is a potential downside of this?
Group of answer choices
There is no downside to this
Since the information is delivered very quickly, people may forget it has been delivered
Information may not be evaluated properly which could jeopardize accuracy
Information is not delivered fast enough in some cases which can lead to uncertainty
Flag question: Question 23Question 232 pts
Digital media makes it more difficult to access a variety of information and opinions.
Group of answer choices
True
False
Flag question: Question 24Question 242 pts
According to your textbook, which of the following are potential harms of depending on using digital media for entertainment?
(Please select all that apply)
Group of answer choices
reducing mental focus
discouraging imaginative thought
inducing rage
facilitating negative communication climates
Flag question: Question 25Question 252 pts
To avoid the harms of digital media, it’s important we consciously manage our engagement.
Group of answer choices
True
False
Flag question: Question 26Question 262 pts
Convergence is…
Group of answer choices
identifying similar digital media
engaging in multiple tasks rapidly
the obsessive desire to use digital
the relationship between information and communication technologies
Flag question: Question 27Question 272 pts
Which of the following is not a feature of digital media according to your textbook?
Group of answer choices
Convergence
Speed
multitasking
Manipulation
Flag question: Question 28Question 282 pts
What are the most basic ways that we form and present our identities through digital media?
Group of answer choices
screennames
selfies
social media posts
profile bios
Flag question: Question 29Question 292 pts
What is a potential harm of the high degree of visual stimulation on digital media?
Group of answer choices
decreased perception of subtle visual queues
late onset ADHD
retinal degradation
motion sickness
Flag question: Question 30Question 302 pts
Which group tends to have the most limited access to media in the US?
Group of answer choices
women
Those with high income
men
Those with low income
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