.Design a brand campaign to roll out the new focus to the CEO.
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Now that you have researched, investigated, and experienced
companies that have a social entrepreneurial and/or sustainability
focus, you are ready to pull it all together into a brand
presentation to the CEO. 1.Design a brand campaign to roll out the
new focus to the CEO. 2.Your brand campaign could be a multimedia
product, an ad campaign, an event, or storytelling to excite your
stakeholders on the new company focus. 3.Your brand campaign should
make a positive first impression, is easily remembered and
highlights the effect your company will have on society and the
environment. 4.Be creative and innovative in your choice of media
and presentation but remember your stakeholders and audience.
5.Submit your final product below. 6.Additional Resources
.
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