summarize your conclusions in the weekly Analysis Reports
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Analysis report list 3 issues facing CanGo that you gleaned from the week 3 and 4 videos. They should be prioritized in order of importance. They should be numbered.
The team must then come up with an actionable 3 recommendation for each of the issues found. These should also be numbered.
Each week you will create your own consultant’s notes as you observe various CanGo meetings (via the video episodes/cases).
The report you are to list 3 issues facing CanGo that you gleaned from the week 3 and 4 videos. They should be prioritized in order of importance. They should be numbered.
must then come up with an actionable 3 recommendation for each of the issues found. These should also be numbered.
Please see below the instructions for your analysis reports. I have highlighted a few points where mistakes commonly occur so may avoid them:“PLEASE DO NOT PLAGIARIZE”
As an analyst, you will draw conclusions and make recommendations based on your observations. You will summarize your conclusions in the weekly Analysis Reports, just remember to back them up with observed evidence – facts speak louder than generalizations.
Therefore, in your analysis, you should consider the wider implications for the company into details and NOT focus only on single events or personal ramifications for any individual.
Need to focus more on the nuts and bolts of the operations considering special projects underway, sales, marketing, financial, etc. aspects of the business. Please also keep your work in the third person, as this is a professional report. Focus on these areas and keep away from any opinions that are not backed by research!
Report length: 1 page per week
WEEK 3
Choices made in the overall design and layout of a process, and in the technology used, have major implications for the performance characteristics of the process, such as lead times, cost, and flexibility. This means that these choices can have major impact on the ability of the organization to achieve its strategic objectives. Moreover, changes in this area are often expensive and are relatively difficult to reverse. Therefore, the justification for such investments must be carefully thought out.
In the Introductory Video, Jack argues for a new layout that incorporates barcoding and automated storage and retrieval systems (ASRS). As you watch the video, note the differences between the current and proposed layouts and the advantages the new system gives to CanGo. Pay particular attention to the logic that underlies Jack’s justification of the investment the new technology represents.
Click on the camera to view the Introductory Video. Click the camera
again or the “x” to make the video disappear. If nothing appears after
a few seconds, please click here Play video or View Transcript.
Introduction | Concepts | Exercises | Resolution | Case | Discussion | Print
Please open all the hyperlink above introduction; concepts; &etc. read & watch all videos to complete the Analysis Report!
WEEK 4
Marketers have developed a sophisticated understanding of how consumers go about deciding whether or not to buy a product. Using their understanding, marketers try to influence that process with messages that make consumers feel good about each phase of their purchase decision. As you’ll see in the video, CanGo, like many smart e-tailers, has constructed its Web site to mirror the consumer buying process. By sending the right messages, the site stimulates consumers to click through each page. If all goes well, consumers who reach the final page will have developed such intense liking for the product that they’ll buy it.
However, the consumer buying process rarely unfolds as marketers would like. Consumers often hem and haw, shop around to compare prices, or just lose heart when the time comes to open their wallets. The process grows all the more complicated when the consumer shops online. As Andrew and his team learn, a distressingly high number of e-consumers fail to “pull the trigger”-complete the transaction with that final click of the mouse. As you watch the video, note how the marketing team accounts for this reluctance. Notice as well what steps they take to determine how effectively the CanGo site addresses consumer needs.
Click on the camera to view the Introductory Video. Click the camera
again or the “x” to make the video disappear. If nothing appears after
a few seconds, please click here to Play video or View Transcript.
Introduction | Concepts | Exercises | Resolution | Case | Discussion | Print
Please open all the hyperlink above introduction; concepts; & etc. read & watch all videos to complete the Analysis Report!
Video Analysis Report
Analysis report list 3 issuesfacing CanGo that you gleaned from the week 3 and 4 videos. They should be prioritized in order of importance. They should be numbered.
The team must then come up with an actionable 3recommendationfor each of the issues found. These should also be numbered.
Each week you will create your own consultant’s notes as you observe various CanGo meetings (via the video episodes/cases).
The report you are to list 3 issues facing CanGo that you gleaned from the week 3 and 4 videos. They should be prioritized in order of importance. They should be numbered.
must then come up with an actionable 3 recommendation for each of the issues found. These should also be numbered.
Please see below the instructions for your analysis reports. I have highlighted a few points where mistakes commonly occur so may avoid them: “PLEASE DO NOT PLAGIARIZE”
As an analyst, you will draw conclusions and make recommendations based on your observations. You will summarize your conclusions in the weekly Analysis Reports, just remember to back them up with observed evidence – facts speak louder than generalizations.
Therefore, in your analysis, you should consider the wider implications for the company into details and NOT focus only on single events or personal ramifications for any individual.
Need to focus more on the nuts and bolts of the operations considering special projects underway, sales, marketing, financial, etc. aspects of the business. Please also keep your work in the third person, as this is a professional report. Focus on these areas and keep away from any opinions that are not backed by research!
Report length: one page per week
Please open all the hyperlink above introduction; concepts; & etc. read & watch all videos to complete the Analysis Report!
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