ASSIGNMENT: Analyze the business prospects of the Philippines. The analysis should


Analyze the business prospects of the Philippines. The analysis should be approached as if you and your company are contemplating opening a new market in this country with a product or service that is currently being offered by your company. You are to provide information, analysis, and recommendations to the CEO of your company for the best ways to enter and to succeed in this nation’s market.


  • Executive Summary (2-3 sentences only)
  • Part 1 – Background/history of the country
  • Part 2 – Overview of political/economic/cultural/demographic aspects of the country
  • Part 3 – Key industries/overall business climate (infrastructure, taxes, educational system, banking system, technology, etc.)
  • Part 4 – Key global exports/imports/trading partners/trade agreements
  • Part 5 – Recent business-related news and future trends
  • Part 6 – Analysis of Business Opportunities and Risks
  • Part 7 – Recommendations
  • Part 8 – Summary


  • word count: 2000 (excludes references); graphs, figures, tables acceptable
  • 12-point Times New Roman font, double-spaced
  • Minimum of 6 credible references (in paper citations, and full citations at end of the paper in APA 7th edition format)
  • Writing should be succinct and to the point
  • Use more than 6 references
  • Include a few graphics (tables, charts, etc.)

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