· Cover Page: Must include the name of the business, your name, the course number and date submitted.

· Cover Page: Must include the name of the business, your name, the course number and date submitted.

Marketing Plan Report Format

· Cover Page: Must include the name of the business, your name, the course number and date submitted.

· Legal Page: Template is provided at the end of this document; fill in blanks and instructor will sign to ensure confidentiality.

· Table of Contents: Must include a complete listing of all report sections and appendices, and appropriately aligned page numbers

· Marketing Plan Content: Report must conform to the proper format. See outline below.

Marketing Plan Formatting

All MP submissions should conform to the following:

· Writing Style: First person (you are writing this marketing plan as though you will be presenting it to management in the organization)

· Font: Calibri, Arial, or Times New Roman; 12-point font size

· Margins: 1 inch left/right and top/bottom margins

· Spacing

· Single space the body of the report

· Double Space (1 blank) between paragraphs

· Triple Space (2 blank) between major headings and the first line of a new section

· Headings

· Major Headings: Bolded, underlined 14pt type and left justified

· Secondary Headings: Bolded, underlined 12 pt type and left justified

· A minimum of three lines of copy at the bottom and top of pages

· Pagination

· Upper or lower right hand corner or center bottom, including landscaped pages

· Include page numbers of all appendices pages

· APA style citations


Marketing Plan Content Outline/Template

1.0  Executive Summary

2.0 Situational Analysis

2.1 Market Summary

2.1.1 Market Demographics Geographics Demographics Behavior Factors

2.1.2 Market Needs

2.1.3 Market Trends

2.1.4 Market Growth Graph illustrating market trends and growth

2.2 SWOT Analysis

2.2.1 Strengths

2.2.2 Weaknesses

2.2.3 Opportunities

2.2.4 Threats

2.3 Competition

2.4 Product Offerings

2.5 Keys to Success

2.6 Critical Issues

[NOTE: End of Situation Analysis]

3.0  Marketing Strategy

3.1 Mission

3.2 Marketing Objectives

3.3 Financial Objectives

3.4 Target Markets

3.5 Positioning

4.0 Marketing Tactics

4.1 Product

4.2 Pricing

4.4  Distribution

4.4 Communications

4.5 Marketing Research

5.0 Financials

5.1 Break Even Analysis (Include chart; see Table 2.5 in Chapter 2 sample plan)

5.2  Sales Forecast (Include chart; see Table 2.6 in Chapter 2 sample plan)

5.3  Expense Forecast (Include chart; see Table 2.8 in Chapter 2 sample plan)

6.0 Controls –

6.1 Implementation (Insert Table; see Table 2.7 in Chapter 2 sample plan)

6.2  Marketing Organization

6.3 Contingency Planning

Difficulties and Risks

Worst Case Risks

7.0 Appendices

Works Cited Page

"96% of our customers have reported a 90% and above score. You might want to place an order with us."

Essay Writing Service
Affordable prices

You might be focused on looking for a cheap essay writing service instead of searching for the perfect combination of quality and affordable rates. You need to be aware that a cheap essay does not mean a good essay, as qualified authors estimate their knowledge realistically. At the same time, it is all about balance. We are proud to offer rates among the best on the market and believe every student must have access to effective writing assistance for a cost that he or she finds affordable.

Caring support 24/7

If you need a cheap paper writing service, note that we combine affordable rates with excellent customer support. Our experienced support managers professionally resolve issues that might appear during your collaboration with our service. Apply to them with questions about orders, rates, payments, and more. Contact our managers via our website or email.

Non-plagiarized papers

“Please, write my paper, making it 100% unique.” We understand how vital it is for students to be sure their paper is original and written from scratch. To us, the reputation of a reliable service that offers non-plagiarized texts is vital. We stop collaborating with authors who get caught in plagiarism to avoid confusion. Besides, our customers’ satisfaction rate says it all.

© 2022 Homeworkcrew.com provides writing and research services for limited use only. All the materials from our website should be used with proper references and in accordance with Terms & Conditions.

Scroll to Top