think of an opportunity or challenge your organization or department
think of an opportunity or challenge your organization or department is currently facing and ask a management question to address it. You will also need to collect data that is relevant to your question and analyze it; thus, it is important to focus on a topic you can investigate through available to you data. Examples of organizational opportunities include: increase market share, reach out to new customers, attract talent, expand product/service portfolio, serve customers more efficiently, etc. Examples of organizational challenges include: profit loss, customer loss, high turnover rate, non-attractive compensation and benefits package, etc. You can build a dataset for the assignment either by collecting/using data from your organization