Jessica Lynn is the Director of Research for a TV duopoly in a medium-size southeastern market

Jessica Lynn is the Director of Research for a TV duopoly in a medium-size southeastern market. Lynn has access to a variety of research data, including the Nielsen local report as well as qualitative reports from Simmons and VALS. Yet Jessica was convinced they were missing data from the reports, so she scheduled a meeting with her Station Manager, Mark Schwartz, to discuss the matter.

“I’m not suggesting we drop any of these efforts, but that we consider putting some resources into doing our own local research,” she began. “According to Nielsen, we have few younger people in the 18 to 25 demo- graphic watching any television outside of prime time, and our Rentrak data confirms this trend. As such, several key advertisers targeting this demo are reluctant to buy time in other dayparts.”

Schwartz trusted the instincts of his Research Director; she had proven to be a valuable asset in her time with the stations. “OK, I’ll find some funds to get you started, but it won’t be much—maybe around $15,000 max,” said Schwartz. “You are going to have to do this with limited resources until we see some tangible results. What’s your plan?”

Take the role of Lynn and generate some ideas to collect some low-cost research data for the stations that could tap into the viewing preferences of the 18–25 demographic. What are some possible options? What methodologies might be considered to obtain some data? How could the Internet and other digital platforms be used to acquire the data the manager is interested in?

The book is Management of Electronic and Digital Media by Alan Albarran

"96% of our customers have reported a 90% and above score. You might want to place an order with us."

Essay Writing Service
Affordable prices

You might be focused on looking for a cheap essay writing service instead of searching for the perfect combination of quality and affordable rates. You need to be aware that a cheap essay does not mean a good essay, as qualified authors estimate their knowledge realistically. At the same time, it is all about balance. We are proud to offer rates among the best on the market and believe every student must have access to effective writing assistance for a cost that he or she finds affordable.

Caring support 24/7

If you need a cheap paper writing service, note that we combine affordable rates with excellent customer support. Our experienced support managers professionally resolve issues that might appear during your collaboration with our service. Apply to them with questions about orders, rates, payments, and more. Contact our managers via our website or email.

Non-plagiarized papers

“Please, write my paper, making it 100% unique.” We understand how vital it is for students to be sure their paper is original and written from scratch. To us, the reputation of a reliable service that offers non-plagiarized texts is vital. We stop collaborating with authors who get caught in plagiarism to avoid confusion. Besides, our customers’ satisfaction rate says it all.

© 2022 Homeworkcrew.com provides writing and research services for limited use only. All the materials from our website should be used with proper references and in accordance with Terms & Conditions.