Select any company in the luxury services field, and analyse its services marketing strategy 

  1. Select any company in the luxury services field, and analyse its services marketing strategy

Promises made, how, to which segment (s), and why this/these segment(s).

How do you think the promises are kept (you can refer to the concept of the
Service Marketing Triangle for this).

Summarize the seven P approach this company is using: product (offering);
price; place; promotion; people; and processes.

How would to rate  company’s service marketing strategy: bad, good, or
fabulous, and why.

Length: minimum one half page, maximum one page, for each of the questions.

Due date: 4 hours

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