Complete the following activities to help you prepare for your final Business Plan Project due at the end of the term. Be sure to save a copy of your responses to all BizBuilder Plan Activities each week, so you can easily access them when you are ready to compile them into your final project.
The business is a candle company names BeaVela Luxury Candles
- 5.0 Marketing/Strategy & Plan (continued)
- 5.3 Promotion
- Explain your plans for promotion, including the message, the media you will use, and distribution channels. Include a table to show the methods and the budgets you intend.
- Create a sample of an example marketing material.
- Does your company have a slogan? What is it?
- Where, specifically, and how often will you advertise your product/service?
- How will you publicize your organization?
- What information will you keep in your customer database? How will you seek repeat purchases from previous customers?
- Identify the ways you intend to provide superior customer service (in-house, outsourced, or independent sales force)?
- Can customers expect personal assistance, automated service, or self-service?
- What is the workforce availability in your area as it pertains to employees for your needs? (Use online census or workforce data as support — cite and reference these.)
"96% of our customers have reported a 90% and above score. You might want to place an order with us."
