Produce a marketing audit that would support a marketing plan for a company of choice in one of the sectors

Produce a marketing audit that would support a marketing plan for a company of choice in one of the sectors

  • Produce a marketing audit that would support a marketing plan for a company of choice in one of the sectors.

A literature review of the concepts of Segmentation, Targeting, and Positioning, as well as STP as a tool.

Apply these concepts to an industry of the choice. How should a company make their STP choices? Specifically explain the process and decision making factors for a general company in that industry.

Describe/analyse a series of decisions that a typical company might make as a part of their STP analysis.

1,600 words DEADLINE 30/7/2022 UK TIME

PLESE READ THE BRIEF CAREFULLY

MUST FOLLOW ALL OUTCOMES. WILL RATE AFTER FINISHED.

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