Directions: Review Application Case 5.8 “Tito’s Vodka Establishes Brand Loyalty with an Authentic Social Strategy” on pages 331- 334 in your textbook. Conduct a thorough case analysis addressing the questions for discussion.
Important information:
- Answers should be thorough and complete using essay format and reflect your original work. Do not use bullets and numbering in your response.
- Refer to the assignment rubric located in the syllabus for grading criteria.
- Provide definitions of all course terms related to your response.
- Although the questions ask “What do you think…” answers should be based on course-related knowledge/research and not on opinions and experience. Evidence is necessary to inform decisions. You will be graded on how well you integrate course concepts, theories, and research into your analysis.
- Responses should point to specific case language to support your assertations.
- Papers should follow APA (6th Edition) conventions. Include a cover page and reference page. The textbook and external sources should be cited using in-text citations in the body of your essay and full references on the reference page.
"96% of our customers have reported a 90% and above score. You might want to place an order with us."
