Using the course content and terminology answer the following questions

 Using the course content and terminology answer the following questions

Using the course content and terminology answer the following questions demonstrating your understanding of the relevant topics:

a) Marketing research can be classified into problem identification and problem-solving research. What are the different types of research that can be  found under each? Use a brief example for each. (30%)

b) What are the steps involved in the problem definition? Discuss with the relevant course detail. (70%)

Your table of contents should include: Cover page, Marketing Research Classification, Problem Definition, References.  The task should be completed as a professional report and submitted (uploaded) in PDF format

. Formalities:

• Wordcount: 1750

• Cover, Table of Contents, References and Appendix are excluded of the total wordcount

. • Font: Arial 11 pts.

• Text alignment: Left

. • The in-text References and the Bibliography have to be in Harvard’s citation style

"96% of our customers have reported a 90% and above score. You might want to place an order with us."