Requirements:
- Discuss “Amazon”, its positioning, and the tactics/actions it uses to get this positioning to “stick” in someone’s mind.
5 pages of content excluding title page, executive summary (on a page by itself), a table of contents. reference list, and appendices.
Follow APA 7th edition formatting.
It requires a minimum of at least three outside peer-reviewed sources for your references.
Using your textbook is highly recommended to demonstrate that you have read the required material and/or are connecting new thoughts to the course text/learnings
Textbook: Keller K. L., & Kotler P. (2015). Marketing Management. [VitalSource Bookshelf]. Retrieved from https://online.vitalsource.com/#/books/9780133856606/
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