After reading the case “Ethical Branding in Franchising: Implications for Brand Values

After reading the case “Ethical Branding in Franchising: Implications for Brand Values‏ and Corporate Culture” by Gringarten & Fernández-Calienes, pages 35-49, write a case study using the Case Analysis Outline attached below.

Case Analyses Outline Template.docx Download Case Analyses Outline Template.docx

Gringarten, H.& Fernández-Calienes, R,. (2019). Ethical Branding and Marketing: Cases and Lessons. New York. Routledge Publishing. ISBN-978-1-13-833727-5

Submission Instructions:

The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling.
The paper is to be 1000 words in length, current APA style, excluding the title, abstract and references page.
No references required

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