You have been tasked by Corica Pastries, to setup a retail location anywhere in Malaysia

You have been tasked by Corica Pastries, to setup a retail location anywhere in Malaysia

You have been tasked by Corica Pastries, to setup a retail location anywhere in Malaysia, to introduce their world famous apple strudels to the Malaysian market.

i) Determine store location (60% content)

a. Environmental analysis – economic factors, demographic factors, social factors & brand

b. Store location analysis

i. Alternate geographic trading areas

ii. Type of location

iii. Literacy of population

iv. Trading factors

v. Accessibility

vi. Amenities

ii) Retail operations: managing the store (40% content)

a. Finding the right personnel and training the employee(s)

b. Operations functions – employee scheduling, store maintenance, reducing inventory shrinkage

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