Marketing Plan: Situation Analysis & New Product Development

Marketing Plan: Situation Analysis & New Product Development

Pretend you are introducing a new product in the same category as

your Step One research. Using the CityU Library:

1. Conduct a study of its consumer target market to include

demographics, geographics, and psychographics. Be sure to take

into account the target market of competing products, finding a

niche for yours.

2. Identify your points of difference and positioning strategy.

3. Analyze relevant category trends.

4. Analyze consumer trends.

5. Perform an environmental analysis including both a SWOT &

PEST.

Marketing Plan: Marketing Activities / Budget / Schedule / Pricing

Using the new product you identified in Step Two:

1. Identify the price point you will sell your product at, including the

pricing strategy and objectives.

2. Identify the marketing activities you will use to advertise your

product (minimum of 5; combination of both offline and

online marketing activities).

3. Develop a one-year calendar identifying when you'll execute each

of these marketing activities.

4. Develop a budget for the marketing activities identified above.

Topic: Yoga and tourism retreat

Can follow the attached templte :

Needs to be in apa style with references

and statical data.

I started it but it was not good enough.

"96% of our customers have reported a 90% and above score. You might want to place an order with us."

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