Effective images function by communicating the intended message of the brand or mission of a company

Effective images function by communicating the intended message of the brand or mission of a company. A visual analysis can help you explore the effectiveness of images used in a business context begin to see how they might be interpreted differently by customers with different backgrounds.

What you will do is:

  1. Choose one of the following topics or buzzwords: “green” living, fresh, local, savings/discounts, “box store,” online shopping, social media—or choose a retail buzzword you want to explore (be sure to ask your instructor if the term is acceptable).
  2. Use the skills you learned in Using Images Legally (Links to an external site.) to search the images tagged with this term.
  3. Choose 8–10 images that you feel best conveys the search term you chose and express a point of view on the topic.
  4. Create a PowerPoint with a title slide and the 8–10 images on the rest of the slides (one image per slide). The images you use should be able alone to express a point of view on a particular topic

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