PART A
In the discussion, respond to the following. Be sure to respond to all parts of the questions in order to earn full credit.
- Lehmann & Winer’s Levels of Competition Model is a helpful tool to assist you in identifying and understanding the competition. Identify one health care product or service offering available within an 80-mile radius of where you live. Do some research to learn more about the specifics of the product or service, then construct a Levels of Competition Model for the product or service.
- In the discussion, share a description of the Levels of Competition Model you created (or an image) and provide an explanation of what you learned from creating the model. Then provide an analysis of whether this is a practical tool providing rationale to support your response. In your analysis, consider whether there are limitations to the tool.
Be sure to respond to at least one of your classmates’ posts.
PART B
Review the assignment for next week, Proposing Market Entry Strategies. Pay particular to attention to the health care organization described in the assignment. You will use this information to create a strategy map for the organization. You can also see additional examples using the links below:
- Define Your Business with a Strategy Mapping Template.
- Strategy Map.
- A Complete Strategy Map Template (Including Examples). There are health care-specific strategy maps in the third and fourth examples on the page.
The strategy map you create will help prepare you for the assignment next week and will be the focus of what you will share in the discussion for this week.
In the discussion, respond to the following. Be sure to respond to all parts of the questions in order to earn full credit.
- Create a strategy map for the Ajo Medical Center as described in the discussion preparation this week.
- For the discussion, share an image of your strategy map or a description of what you created and provide rationale for why you arranged the strategy map as you did. Discuss whether you found the process of creating a strategy map helpful. Why or why not? Is this something you will use in your role in health care? Explain why you will or will not use this process.
Be sure to respond to at least one of your classmates’ posts.
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