Throughout this course, you have learned the ways in which analytics and optimization are critical to digital marketing

Throughout this course, you have learned the ways in which analytics and optimization are critical to digital marketing. You have mastered different tools to help you collect, analyze, and test your data, which provides insight into your marketing performance. Reflect on all the content you’ve learned and answer the questions below.

Prompt

Write a discussion post that addresses two or more of the following questions:

  • What are one or two ways the tools and concepts you learned in this course can be applied to the marketing world? Include a specific example.
  • Of all the tools you’ve learned in this course, which do you think you’ll use the most after the course? Why might that be?
  • Is there anything covered in this course that you’d like to learn more about either in future courses or through your own independent learning?

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