- What is marketing?
- Compare and contrast how the internet has changed “connection with partners”
- What is CRM
- What are the four steps of the marketing research process?
- Discuss a way in which business markets differ from costumer markets
- Explain what is meant by “positioning for competitive advantage”
- What is the product life cycle? List three of the five stages and explain what occurs in each stage
- List and describe the factors to consider when setting prices
- Discuss some key factor in marketing channel management decisions
- Wholesalers add value by performing one or more of nine channel functions. List three of these functions and explain each one
- Describe the following terms/concepts. . Market segmentation .income segmentation
- Describe the following terms/concepts.