Analyze several health care products, services, or community

  • Preparation
    • Analyze several health care products, services, or community programs that are advertised on different social media platforms (Facebook, Twitter, Instagram, Internet, Linkedin, YouTube, Google, microblog, wikis, podcasts, websites).
      • Some examples include:
        • Central Ohio Primary Care
    • Choose one healthcare product or service that captures your attention.
      • Spend time on a social media platform reviewing all the information that this organization is
        making available for the public to review.
    • Instructions
      Create an 8-10 slide PowerPoint presentation. The presentation must include:
    • Detailed speaker notes.
    • At least two references.
    • Appropriate visuals.
    • Your Presentation must address all of the following questions:Background:
    • What is the name and type of the healthcare product or service that you reviewed on a social media platform?
      • Who is the target market/ audience that the company or organization is attempting to focus on?
    • Compare the product or service and its target market/ audience to at least one similar product or service.
    • What was the name of the social media platform(s) used to market the product or service?
      • Is the social media platform currently in use for this product/service an appropriate choice? Explain, using details and specific characteristics.
    • Was the social media campaign effective? Explain using specific details.
    • Marketing Plan
    • Based on your research on the product/service and its competitors, analyze three actions you would recommend to improve the social media presence and campaign for the product/service.
    • What is Search Engine Optimization (SEO) and how can this be used to improve how this product or service is marketed?
    • The specific course learning outcome associated with this assignment is:
    • Develop a research-driven marketing plan for a healthcare service provider.

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