Discussion Prompt:
Television commercials have the goal to influence viewers’ behaviors, attitudes, and beliefs toward the product or services being sold. Chapters 13 and 14 in your textbook review various types of persuasion strategies. In this discussion, you will examine commercials for evidence of a few common tactics.
Search the internet for a video of a commercial. Post the link to the commercial and then respond to the following:
- Provide a brief description of the commercial.
- Are the rhetorical appeals used by the advertisers effective? Why or why not?
- Are the rhetorical appeals ethical and/or credible? Why or why not?
- How is ethos conveyed?
- How is logos conveyed?
- How is pathos conveyed?
- How do you plan to convey ethos, logos, and pathos in your persuasive speeches?(Assignment topic adapted from Afifi, T., & Stucky, J. (2005). Instructor’s resource manual for Skellow’s confident public speaking (2nd ed.). Thomson Wadsworth.)
"96% of our customers have reported a 90% and above score. You might want to place an order with us."
