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When first introduced, cognitive behavioral therapy (CBT) was unlike any other therapeutic approach When first introduced, cognitive behavioral therapy (CBT) was unlike any other therapeutic approach. For years, psychotherapeutic techniques were driven by psychoanalytic theories. These techniques were time consuming, leaving many therapists frustrated with the length of time involved in helping their patients achieve […]

During Phase 1, each individual will submit their own idea for an innovation During Phase 1, each individual will submit their own idea for an innovation along with a model they find useful for evaluating its merits. Each team member is responsible for completing research on various models. While there are several models in circulation

Post a relevant news article, piece of art (music, film, clip from a show, anything Post a relevant news article, piece of art (music, film, clip from a show, anything is fair game!) and provide an analysis of it using one of the concepts or ideas from the readings for this week. Cite a specific page at

Using external sources/research, define each Moment of Truth (FMOT, SMOT, TMOT and ZMOT) Using external sources/research, define each Moment of Truth (FMOT, SMOT, TMOT and ZMOT), and include what occurs in each MOT. Next, describe how and when you experienced each type of MOT, and then reflect and share what you learned about marketing from