1. Read the article, Introducing COBRAs: Exploring motivations for brand-related social media use.
1. Read the article, Introducing COBRAs: Exploring motivations for brand-related social media use. 1. Read the article, Introducing COBRAs: Exploring motivations for brand-related social media use. (Estimated time commitment: 1 hour) 2. Read A Marketer’s Guide to Using User-Generated Content on Social Media, which contains a number of examples of brands using UGC on social media. […]