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A good marketing plan needs to translate into quantifiable measures.

A good marketing plan needs to translate into quantifiable measures.   Overview A good marketing plan needs to translate into quantifiable measures. Without such quantification, a plan will often fall apart. Thus, defining objectives and respective key performance indicators (KPIs) to measure the effectiveness of the plan is essential. Your CMO has asked you to […]

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Preparing for Major Research Paper This week’s assignment is to select a research topic for the major research

Preparing for Major Research Paper This week’s assignment is to select a research topic for the major research Preparing for Major Research Paper This week’s assignment is to select a research topic for the major research paper, due in Week 8. See below for possible choices. If the potential topics do not appeal to you,

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