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Throughout this course, you have learned the ways in which analytics Throughout this course, you have learned the ways in which analytics and optimization are critical to digital marketing. You have mastered different tools to help you collect, analyze, and test your data, which provides insight into your marketing performance. Reflect on all the content you’ve learned and answer the questions below. Prompt […]

Costs are also in the eye of the beholder. For example, to Marriott International Relation of Cost and Perspective Hi All, Costs are also in the eye of the beholder. For example, to Marriott International, each hotel is a variable cost as it can be open or closed and few costs are fixed. To the

Find a peer-reviewed scholarly journal article discussing big data analytics Find a peer-reviewed scholarly journal article discussing big data analytics. Complete a review of the article by writing a 2-3 page overview of the article. This will be a detailed summary of the journal article, including concepts discussed and findings. Additionally, find one other source

The board of directors at AutoEdge is actively discussing several options to address flagging revenue The board of directors at AutoEdge is actively discussing several options to address flagging revenue. One option continues to surface during each board meeting; that is, relocating the manufacturing operation back to the United States. Longtime Chief Financial Officer, Ingrid