Assignment 2: Practitioner Process Project: Evaluation of Product Research
Assignment 2: Practitioner Process Project: Evaluation of Product Research Assignment 2: Practitioner Process Project: Evaluation of Product Research Scenario: The Slender-soda company marketed its soft drink on the basis that it would help reduce weight. A lawsuit followed, claiming that Slender-soda’s campaign was misleading because it was based on a single, short-term study that was […]
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