The Disconnect Between The Promise And Reality Of OLPC
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Consider the following three vignettes and apply the tools we have learned in class. Please keep your response to 150 words (or less!).
- Collective Intelligence and Stakeholder Collaboration
One Laptop Per Child (OLPC) was the very first case study considered in the Hult Prize competition back in 2010. The simple, brightly colored $100 computer was designed deliberately for use by children in the developing world and was considered very innovative at its 2005 launch at the World Economic Forum in Davos. But OLPC struggled to win acceptance in the very markets it was striving to help and was controversial even within the developed world’s technology space. It was finally dissolved in 2014. What did the well-respected, well-meaning tech founders miss?
Applying the concepts of design thinking, stakeholder collaboration and ‘collective intelligence’, create a table identifying the 4-5 key stakeholders who would have made up the various ‘systems’ needed to make OLPC a success in the local community. Who were they, what were their needs and motivations, and how might OLPC have appealed to them to tap into their collective intelligence regarding the four Ps? What might help to explain the disconnect between the promise and reality of OLPC?
- Theory of Change: Transforming lives of those at the base of the pyramid often requires implementing the ‘theory of change’ – a framework for creating desirable outcomes by changing behavior. Creating a Social Marketing program to change people’s behavior—often by offering a more positive alternative (“exchange theory”) and tapping into social norms — can be a key activity.
Malaria flourishes in warm, tropical climates and disproportionately impacts poor countries, with 90% of the cases occurring in Sub-Saharan Africa. It is estimated that more than one million people die from the disease each year, mostly children under the age of five years. Nearly 40% of the world’s population live in malaria risk areas.
Since malaria is spread by mosquitoes infected with a parasite called Plasmodium, distributing insecticide-treated mosquito nets, and spreading indoor areas with insecticides are the primary public health interventions to prevent its transmission.
Your company has used its expertise in chemicals to create an insecticide net that can repel, kill, and prevent mosquitos from biting for up to 5 years. But you are having a hard time convincing the local populations to use them, even when they are given away for no cost. In fact, you have seen them being used in many ways – e.g., as fishing nets – rather than the way intended.
Using Theory of Change as your framework– with a reduction in malaria as your ultimate goal–create a backwards map to illustrate how you might help prevent malaria by changing the behavior of community members regarding the nets. What can you offer to get them to change what they are doing currently (exchange theory) in favor of what they should be doing?
Include activities, inputs, outputs, and outcomes.
- Creating Shared Value and a Wealth Generating Eco-System
Shared value has been defined as “creating economic value in a way that also creates value for society by addressing its needs and challenges. “
Insects are consumed by more than 2 billion people in more than 80 countries. A food source that is high in protein, does not require large tracts of land to produce nor refrigeration to distribute locally, insects can be made accessible at low cost. If insects could be grown more efficiently and effectively, it would present an opportunity that could have a major social, environmental as well as economic impact.
In Ghana, a country of 29 million people, located on Africa’s west coast, about 1.2 million people are food insecure, with about 2 million more who are vulnerable. Many are farmer households who raise crops such as rice, sorghum, soybeans, and maize for their own consumption, but who are unable to produce or store enough to feed their families throughout the year. To cope, they reduce the number of meals they eat, the size of the portions, or resort to selling their livestock, household possessions, or personal valuables. Some will seek food from friends, work for food, or may even send family members to live elsewhere. Adding to the farmer’s challenge: climate change has led to variances in weather, bringing both floods and droughts.
Could a sustainable business model involving insects – which Ghanians do consume– be created that improved farmer’s livelihoods, eliminated food insecurity, and helped to build a market that would promise a steady income going forward?
How could they be produced and distributed? For example, fresh insect output could be sold through informal distribution channels, such as open-air markets and small-scale food service points, but how would they structure payment with the vendors? Longer term, they might transition from a fresh to a processed food product that could be distributed over large distances, but that would require research and development, as well as consumer testing – additional funds that they didn’t have at present.
For now, the main question facing the management team was how to create a ‘wealth generating eco-system’ focused on insects in Ghana and who to involve? How could they create ‘shared value’ that would lead to sustainable livelihoods and food security?
No plagiarism.
No citations.
No more than 150 words for each question.
Please feel free to do your research on the internet.
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