The Impact of Online Brand Community
The Impact of Online Brand Community [ad_1] The Impact of Online Brand Community Type on Consumer’s Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social-Networking Web Sites Doohwang Lee, Ph.D.,1 Hyuk Soo Kim, M.A.,2 and Jung Kyu Kim, M.A.3 Abstract The current study proposed and tested a theoretical model of consumers’ online […]
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