How does price impact One’s Purchase Decision for a product?


· Price is the only element in the marketing mix that produces revenue all other elements represent costs.

· How do price decisions affect the other three P’s?

· Select a product that you regularly buy.

· How does price impact your purchase decision for this product?

· How does it impact your perception of the brand?

· Does the company’s pricing strategy help build a long-term relationship with you by creating value?

· Why or Why not?

· Remember to include the link to your product of choice in your discussion board response for others to review.

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