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What is the name of the business that hired you as the consultant?
Assume they do not have a data analytics function. Who is your customer? Is it the CEO? The CIO? Someone else?
What things are important to this business? For instance, if you are writing about a company that makes paper products, then for instance the availability of wood or recycled paper is likely to be important to them.
Many more things are probably important to them too, such as sales, costs, inventory, competitors, supplies, etc. Tell the customer which thing or which things they can expect to get from this new data analytics function.
The post Assume they do not have a data analytics function. Who is your customer? Is it the CEO? The CIO? Someone else? appeared first on essaywheel.
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