BBS 5 MBI Managing Business and Innovation

Module Title:

Managing Business and Innovation

Module Code:

BBS_5_MBI

Assignment No/Title:

Business Report and Business Model Canvas

Assessment Weighting:

75%

Submission Date:

8 December 2020

Feedback Target Date:

15 working days after submission date

Tutor

Heba Younis

Word count

1500 (+/-10%)

Submission Instructions:

BBS 5 MBI Managing Business and Innovation  This assignment is to be submitted electronically

1. This assignment must be submitted electronically by Tuesday, 8 December 2020 (12:00 noon)

2. To submit electronically you must upload your work to the e-submission area within the respective module on Moodle. 3. You are reminded of the University’s regulations on cheating and plagiarism.
4. In submitting your assignment, you are acknowledging that you have read and understood these regulations.
5. You are reminded that it is your responsibility to keep an electronic copy of your assignment for future reference.

6. Your citation needs to follow the Harvard style referencing.

The Assignment Tasks

Component 1: Individual Business Report and a Business Model Canvas (75% of the overall grade)

1. You are to produce a Business Model Canvas about one of the following companies: Apple, Samsung, Tesla, Uber, Netflix, Dyson, Havaianas, BMW or Mercedes Benz. The Business Model Canvas has nine areas for consideration. Please use the Business Model Canvas template, provided on the Moodle site. (1-mark x 9 sections = 9 marks)
2. You are required to describe and discuss in the Business Report the sections of the Business Model Canvas undertaking thorough research into all aspects of the business. Please enhance your reports by reading academic books and journals. The Business Report should be divided into the following nine sections of the Business Model Canvas: (5 marks x 9 sections = 45 marks)

BBS 5 MBI Managing Business and Innovation

1. 2. 3. 4. 5. 6. 7. 8. 9.

At the end of

Customer Segments (5 marks) Customer relationship (5 marks) Distribution channels (5 marks) Unique value proposition (5 marks) Key activities (5 marks)

Key resources (5 marks) Key partners (5 marks) Cost structure (5 marks) Revenue stream (5 marks)

the Business Report, please explain briefly the following three points about the company you chose:

10. The legal structure. Please discuss the advantages and risks of the company’s structure (6 marks)
11. The company’s Intellectual Property (IP) and the risks associated if IP is not protected. Please identify three IPs (6 marks)
12. The accounting book/record keeping legal requirements for the company. Please identify three record/book keeping requirements (6 marks)

Note:

• –  Report’s layout and structure will be assessed (3 marks)
• –  This is an individual Business Report hence must be submitted in report style.
• –  Please make sure your work is structured well and use correct LSBU Harvard referencing.
• –  Text in appendices is NOT counted towards your report word count.

Assessment Criteria:

Each task is being marked according to the following rubric