Respond to the following in a minimum of 175 words:
- Consider a product you are familiar with.
- Discuss its brand equity in at least 2 of the following areas: brand awareness, brand loyalty, perceived quality, brand associations, or brand assets.
2 responds of 50 words minimum to the write up and another one to the write up below?
I am probably the first of several posts on this product but I would say I am familiar with the iPhone. The iphone has been around for several years and its operating system is handy and stays closely to each predecessor as a new version is released. I am not an Apple Loyalist or one whole would be considered obsessed with the brand and it’s product line or width but it is a product that works for me…until it doesn’t. But then it seems to magically have a newer version released for twice the cost.
The iphone possesses a high degree of brand awareness for several reasons but some of the most prevalent are it’s sleek design, fast processing speeds and broad depth and range of multimedia applications. Iphone has been around for over a decade and with each iteration they find a way to make it more appealing to the consumer. In recent years as the global consumer population has become more reliant on the use of a handheld computer, the speed and accessibility the iPhone provides has all but made the tablet and laptop irrelevant for mobile computing. Tablets and laptops are often referred to as bulky. Many Apple product consumers swear by its quality and convenience of use and for me, who professes to just need a mobile device, find them easy to use and I prefer to stick with what I know than learn android and google store apps.
"96% of our customers have reported a 90% and above score. You might want to place an order with us."
