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BSC Flexibility & the Customer Perspective
Assignment Overview
In the last module we looked at the Balanced Scorecard and how it is implemented from more of a purists approach and just touched on the flexibility of the tool. In this module we are going to look at the BSC from more of an adaptive approach. That is to say how adaptable is this tool given the wide variety of organizations out there in the world.
In this assignment you are asked to study the required readings and to read the following case study:
Basu R. Little C. & Millard C. (2009). Case study: A fresh approach of the balanced scorecard in the Heathrow Terminal 5 project. Measuring Business Excellence. 13(4). 22-33. Retrieved fromhttp://www.perf-ex.co.uk/wp-content/uploads/2012/04/T5-case-study-MBE-papaer.pdf
After reading this article write an essay in which you compare and contrast the balanced scorecard utilized by the British Airport Authority (BAA) at Heathrow Airports Terminal 5 project with the standard quadrants typically applied in a traditional BSC approach (financial focus Internal focus Learning and Growth focus and Customer focus). That is to say the Terminal 5 project was a large public construction project using private contractors. Yet the BSC approach is also applied to the manufacturing sector health care sector and is applied in both private and public organizations. So you’ll want to consider how the T5 project adapted the BSC approach to fit the prevailing circumstances to help formulate your arguments.
Assignment Expectations
In formulating your essay you need to discuss to what degree the evidence suggests the balanced scorecard approach is amenable to most organizations.
Introduction: In this part of your essay you will need to introduce your topic and provide a very brief overview of the key points you plan to make in your paper.
Analysis: In this section you will present the actual comparison and contrast between BAAs approach to the Balanced Scorecard and more traditional approaches.
Conclusion: Wrap up your argument with a clear and cogent synopsis of your findings. Do your best to convince your reader (aka your professor) as to your position.
Additional Instructions: Your essay should be 3 to 4 pages in length (not counting your title page or references). You must include a list of references. APA formatting is preferred. Do not paste in sections of text into your essay. All of your work must be written in your own words. Its OK to use a short quote now and again but quotations must be in quotation marks and properly cited. In-text citations should be used anytime you are borrowing somebody elses ideas or information. That is to say if you are borrowing a thought from a publication from F. Leghorns article written in 2010 that section of text must be followed with (Leghorn 2010). Quotations data and general ideas (put into your own words) should all be cited.
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