BUSI 1301 Global Economy Assignment
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BUSI 1301 Global Economy Assignment This semester, we will discuss the challenging context of international business, as well as the
internal and external forces with which international firms must contend. To fully understand
the unique issues international firms face requires close study of how a company within an
industry addresses a particular problem. In this paper, you will apply the concepts we have
discussed in class to real-world examples. You must select at least ONE domestic or international
company within your industry choice (for example, Facebook in the social media industry) and
write a paper where you will analyze how your company of choice expanded or failed to expand
internationally. BUSI 1301 Global Economy Assignment
This paper is due on Friday, December 4, 11:59pm—it must be submitted as a Microsoft Word
document or Adobe .pdf document via BlackBoard.
The paper must be between 4 and 6 pages, double-spaced, and use no higher than 12-point
Times New Roman font and 1-inch margins.
Your paper must address each of the specific set of questions laid out below. It must be divided
into the following parts listed below.
YOU MUST USE THE HEADINGS BELOW IN YOUR PAPER AND YOU MUST ANSWER EACH
QUESTION IN THE HEADING!!! BUSI 1301 Global Economy Assignment
(Introduction, Problem, Implications, Analysis, Conclusion)
1. Introduction: Introduce the company—what are they and what do they do? What is its
history? How did they develop? How are they structured (multi- domestic, truly global, etc.)?
2. Problem: What problem(s) did the businesses face and what were theprimary causes?
What additional factors affected the situation? How did thebusinesses
work to solve the problem(s)? Were the businesses successful in solving the problem(s)? Why or
why not?
3. Implications: What are the potential implications of the issues the companies faced? In
other words, how did (or how will) the problem impact thebusinesses?
4. Analysis: How can the theories and concepts we have learned in class beapplied to or
explain the situation?
5. Conclusion: What is the international outlook for the company’s future (if you do not
think your company will expand internationally, you must give a reason why using the
concepts we have studied this semester.) BUSI 1301 Global Economy Assignment
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