Case Study of an Airline (Choose an Airline)
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Instruction
In your choice of ONE airline, you must write a case study based on the selected airline’s or airports’ annual reports or other reliable information (e.g. the industry reports, and aviation or government database).
The case study focuses on:
Point (1) review the key issues and/or determinants affect air transport demand (including tourism demand) of the country or city where the selected airline or airport is based;
Point (2) examine the operational and financial performance of the selected airline or airport; and
Point (3) discuss relevant strategies and/or approaches to address the key issues identified at both Points (1) and (2).
- Format your paper in APA or Harvard style
- Length 5-7 pages excluding cover page, tables, appendices (if any), and reference pages.
- Use 8 sources
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