Choose one retailer, who has a physical high street

Resit Coursework 3 (CW3) (50%): 2000 words (+/- 10%)

(Deadline: 1:00pm, 27th July 2020)

1. Choose one retailer, who has a physical high street retail operation, and identify their market position and target market.

1. Briefly summarise the value proposition of the retailer and their offering to their specific target consumers.

1. By reflecting on the type of retailers that you choose, focus on TWO of the following (from the list below), and critically examine how the retailer applies two of the approaches of your choice to meet the needs of their customers:

· The way they approach customer service (e.g. SERVQUAL; training and collaboration/coordination etc)

· The way they communicate and engage with customers to develop relationships (e.g. use of different media channels; use of different retail channel operations etc)

· The assortment of products they sell (e.g. product mix, managing the brand, image and identity, etc)

· The way they design their store or their websites (e.g. SOR model etc)

Please make reference to one well-known high street retailer that you are familiar with, and provide diagrams and photographs to support the points you make where necessary.

Note: If you submitted CW3 before, you must select a different retailer for this assignment.

Report Format

· The main report should be around 2000 words, +/- 10%.

· Additional appendices can be provided, but they should only be used for additional illustrative material such as data, charts and photos and brief accompanying explanatory notes.

· The report should be presented in Times New Roman, 12 pt font, 1.5 spaced, and in A4 format.

Marking Criteria

Description

Weighting %

Evaluation (80)

Introduction: (e.g. brief summary of the retailer of your choice)

5

Briefly summarise the value proposition that your choice of retailer is offering to their specific target consumers.

20

By reflecting on the type of retailers that you choose, focus on two of the following (from the list below), and critically examine how the retailer applies two of the approaches of your choice to meet the needs of their customers:

· The way they approach customer service

· The way they communicate and engage with customers to develop relationships

· The assortment of products they sell

· The way they design their stores or their websites

50

Brief summary or conclusion

5

Presentation characteristics (20)

Evidence of further reading; appropriate use of references to ensure the original source of any material, data or argument is fully acknowledged and attributed.

10

Clear structure and coherent style and argument; and the formatting specified – font, spacing etc.

10

Submitting on Time

All coursework must be submitted by 13.00 (1.00 p.m.) UK time on the due date.

If you submit your coursework late, but within 24 hours or one ‘working’ day of the specified deadline, 10% of the overall marks available for that assessment will be deducted. This is except for work which is marked in the range 40 – 49%, in which case the mark will be capped at the pass mark (40%).

If you submit your coursework more than 24 hours, or more than one ‘working’ day, after the specified deadline, you will be given a mark of zero for the work in question.

At busy times the coursework submission process may run slowly. To ensure that your submission is not recorded as a late submission, avoid submitting very close to the deadline.

Mitigating Circumstances

If you have difficulties for reasons beyond your control that prevent you from submitting the assignment on time (e.g. serious illness, family problems etc.), make sure you apply to the Mitigating Circumstances Board with evidence to support your claim as soon as possible. The WBS Registry or your personal tutor can advise on this.

The University’s mitigating circumstances procedures relating to the non-submission or late submission of coursework apply to all coursework. If you are unclear about this, speak to your class leader or module leader.

Submitting your coursework

· You do not include your name, student ID.

· You must indicate the module code & title of the module

· You must include the word count on the first page of your assignment.

· All pages must indicate page numbers appropriately.

· On the Blackboard home page for the module you will find a button on the menu called ‘Submit Coursework’. Clicking this will take you to the submission link.

· To submit your assignment:

· Log on to Blackboard at http://learning.westminster.ac.uk;

· Go to the Blackboard site for this module;

· Click on the ‘Submit Coursework’ link in the navigation menu on the left-hand side;

· Click on the link for the assignment;

· Follow the instructions.

Unless indicated otherwise, coursework is submitted via Blackboard. On the Blackboard home page for the module you will find a button on the menu called ‘Submit Coursework’. Clicking this will take you to the submission link.

At busy times the coursework submission process may run slowly. To ensure that your submission is not recorded as a late submission, avoid submitting very close to the deadline.

Academic Integrity and Referencing

What you submit for assessment must be your own current work. It will automatically be scanned through a text matching system to check for possible plagiarism.

Statements, assertions and ideas made in coursework should be supported by citing relevant sources. Sources cited in the text should be listed at the end of the assignment in a reference list. Any material that you read but do not cite in the report should go into a separate bibliography. All referencing should be in the Westminster Harvard format. If you are not sure about this, the library provides guidance on their web pages.

Do not reuse material from other assessments that you may have completed on other modules. Collusion with other students (except when working in groups), recycling previous assignments (unless this is explicitly allowed by the module leader) and/or plagiarism (copying) of other sources are all offences and are dealt with accordingly. If you are not sure about this, then speak to your class leader.

University of Westminster Quality & Standards Statement:

Plagiarism is a particular form of cheating. Plagiarism must be avoided at all costs and students who break the rules, however innocently, will be penalised. It is your responsibility to ensure that you understand correct referencing practices. As a University level student, you are expected to use appropriate references and keep carefully detailed notes of all your sources of material, including any material downloaded from the internet.

Plagiarism is defined as submission for assessment of material (written, visual or oral) originally produced by another person or persons, without acknowledgement, in such a way that the work could be assumed to be your own. Plagiarism may involve the unattributed use of another person’s work, ideas, opinions, theory, facts, statistics, graphs, models, paintings, performance, computer code, drawings, quotations of another person’s actual spoken or written words, or paraphrases of another person’s spoken or written words.

Plagiarism covers both direct copying and copying or paraphrasing with only minor adjustments:

· a direct quotation from a text must be indicated by the use of quotation marks (or an indented paragraph in italics for a substantive section) and the source of the quote (title, author, page number and date of publication) provided;

· a paraphrased summary must be indicated by attribution of the author, date and source of the material including page numbers for the section(s) which have been summarised.

Professional Practice

· Arrive for taught activities in good time. We will aim to start on time so that we can finish on time. If you do enter late, enter quietly to avoid disturbing others.

· Participate constructively, presenting your own ideas and critiquing those of others in a respectful and supportive manner.

· Read and act on Blackboard announcements and emails in a timely manner, and ensure your SRS contact details are current.

· When communicating with staff and/or outside organisations, please write all emails in a formal business style.

· Please do not phone, text or message during taught activities.

· If you wish to record a class, please confirm this with the tutor beforehand.

· Please follow the WBS Professional Principles.

4

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