Creativity and innovation are two of the key elements
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Creativity and innovation are two of the key elements needed to successfully start a
new business. For this assignment, you will perform a PEST Analysis on a new
business that you plan to create and use this analysis to describe how you intend to
grow your business in the global environment.
Instructions:
• Describe your new business. Do you provide a service or a product?
• Develop a PEST Analysis using the template provided in the assignment description.
• Describe how you will grow your business in the global environment. Did the PEST
Analysis help you to make decisions about this plan? Why or why not?
• Explain how the PEST Analysis effects your views of creating a new business.
Requirements:
• For parts 1, 2, and 3, develop one Word document and clearly label each section.
• Use APA formatting (no abstract required).
• Focus on quality of writing and content, as opposed to length.
• For part 2, use the PEST Analysis template. Your PEST Analysis needs to be placed in
the appendix of the combined paper.
• Review and follow the grading rubric.
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