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Assignment 1: DiscussionDual Distribution mod 2
Some manufacturers select the strategy of selling their products through both independent retailers that carry more than one brand of the same type of product while also selling their products through retail stores that they own and operate with their own employees. This is referred to as dual distribution.
Assume the following scenario:
You are interested in purchasing a new type of electronics product that is distributed through dual distribution with the nearest manufacturer-owned store located a few miles from your home. A store you are familiar with that carries that manufacturers brand plus three other brands of the product you are interested in is located about the same distance from your home but in the opposite direction.
You are anxious to use the product while friends are visiting this evening but will only have time to get to one of the stores before store closing time.
Use your textbook the Argosy University online library resources and the Internet to research dual distribution and respond to the following:
Write your initial response in 1-5 paragraphs.
Assignment 1: DiscussionPower and Influence mod 3
A marketing channel usually consists of at least one independent organization that another organization depends on to perform certain tasks well.
Assume that you are the manager of a manufacturing firm that depends on a large retailer to reach your target market in a certain metropolitan area. You have discovered that a significant number of sales of your product are being missed because the product is out of stock in the retailers stores. Consider the five sources of power discussed in the text and how effective you feel each would be to utilize in this situation.
Write your initial response in 14 paragraphs.
Assignment 1: DiscussionChannel Efficiency mod 4
Using the text the Argosy University online library resources and the Internet as research resources respond to the following:
Contrast and compare the concept of Efficient Consumer Response (ECR) and the concept of Quick Response (QR) as significant aids to management of supply chains and the success of the overall marketing strategy. Use examples to support your response.
Write your initial response in 1-5 paragraphs.
Assignment 2: DiscussionElectronic Channels mod 5
Using your textbook the Argosy University online library resources and the Internet to research electronic channels address the following:
Write your initial response in 34 paragraphs. Apply APA standards to citation of sources.
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