How Companies In Industries e.g Healthcare Compete Against Each Other Using Social Marketing
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Read Harvard Michael Porter’s paper, The Five Competitive Forces That Shape Strategy
Then, select an industry. Some examples include automotive, financial services, healthcare, etc.
Using Porter’s 5 Forces, describe how companies in these industries compete against each other using social marketing.
Make sure to meet the following criteria:
Be concise yet thorough.
Write approximately 300 words.
Write in third person voice only. This is an analysis paper not an opinion piece. State your claims or point of view, then substantiate them with evidence (external sources, literature, professional journals, citable references).
Use WORD document, double-spaced, Times New Roman 12-point black font.
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