How Hotels And Restaurants Shouls Plan To Reopen In The World Of Social Distancing
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Session Assignment:
You are a member of the management team who has been furloughed, meaning you are intending to return to your position, and will need to plan for a “new normal”. In 2-3 pages, write an action plan that addresses the steps your business will need to take. What are the predictions for meeting the needs of the returning leisure, business or transient guests?
Consider what domestic travel models will look like, such as airline flights and capacity, and how that will affect hotel transient reservation trends. Consider international travel; and what is happening in China, Italy, Spain, etc where the virus hit hardest. How should hotels and restaurants plan to reopen in the world of social distancing? What data should be collected to help guide our planning? What steps are being taken to stay connected to furloughed employees and customers, and how will customer communication change? What is happening to protect our best and most loyal customers? How will we handle the extension of rewards and benefits programs, what actions will help reignite meetings and events, how will we handle force majeure cancellation policies, etc. What creative, problem solving procedures will the industry need to undertake to regrow confidence when hospitality at any level returns? In the action plan, also consider the “re-imagining” of the industry. What will the “next normal” look like, such as cleaning protocols, what type of physical barrier changes will be required for groups, and how to use the tools of revenue management, for example?
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