Identify and Discuss what is Meant by the Term “Servicescape
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Instructions
Please identify and discuss what is meant by the term “servicescape” when it comes to Momondo. How Momondo is different from a traditional service in terms of physical evidences? How Momondo physical evidences may impact customer experience?
(3 points)
5.2 There are three major components in the Framework for Understanding Environment-user Relationships identified in Wilson et al., (2016) that can impact your behaviour (as a customer) when buying an air ticket from Momondo.
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