Key Success Factors In The Market For Family Clothing
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Read the Case Study 6 – Gap Inc, Can It Develop A Strategy To Connect With Consumers , making your own reference notes from each section of the text. It is recommended that you spend 2-3 hours preparing for discussion.
To help you prepare the case study questions are listed below:
- What are the strategically relevant components of the U.S. Retail, Family Clothing Stores industry macro- environment?
- What is competition like in the family fashion industry? Which of the five competitive forces is strongest? Which is weakest? What competitive forces seem to have the greatest effect on industry attractiveness and the potential profitability of new entrants?
- What does your strategic group map of the family clothing retail industry look like? Is Gap Inc. well positioned? Why or why or why not?
- What do you see as the key success factors in the market for family clothing?
- What key factors may determine the success of GAP Inc.?
- What recommendations would you make to GAP Inc. to improve its competitiveness in the market while mitigating any current and future risks? Justify your answer.
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