Marketing strategies implementation
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Marketing strategies implementation and briefing report
Information provided in the briefing report by the student will relate to the student’s chosen company and marketing plan.
Marketing plan overview
An overview of your company’s Marketing Plan, including marketing objectives and performance targets.
Marketing strategies and priority
An outline of the each of the marketing strategies in the Marketing Plan and their priority.
Marketing tactics
A summary of the marketing tactics for each marketing strategy supported by an action plan that includes all marketing tactics, timing, roles and responsibilities and budget allocation. This should also reflect the priorities identified above.
Team member roles and responsibilities
Broadly outline the role of each team member in achieving marketing strategies/tactics. Populate the action plan with specific responsibilities.
Budget allocation for each marketing strategy/tactics.
Outline the allocated budget, including the total plus allocation for each marketing strategy/tactic. Refer to the action plan for specific responsibilities.
Strategies for monitoring marketing activities and analysing marketing performance.
An outline of the monitoring that will occur on the implementation of the marketing strategies/tactics and how performance will be analysed.
Marketing activities plan
| Marketing activity | Resources required | Staff responsible | When | Cost |
| This plan should be populated as the per the information in the briefing report. For example: | ||||
| Write initial press release | PR agent | Marketing Officer (coordination) | October | $1,000 |
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