MBA 603 Management of Innovation

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Read the attached article. Research a need and create a one to two page Press Release that covers the items in the article include the FAQ from the Working Backwards Podcast. Post it and comment on at least one other student’s press release in a meaningful way. Think critically as you are now the manager evaluating this idea and its benefit to the organization. Amazon Uses a Secret Process for Launching New Ideas.pdf Amazon Uses a Secret Process for Launching New Ideas.pdf – Alternative Formats How to write a product press release with template. Be sure to verify that it is a new idea or product by googling the product. Having trouble with an original idea? Maybe seeing these from 2020 might be inspirational. Time Magazine Best Inventions of 2020 (up to 25 points extra credit in discussions)

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